![]() Starting last summer, he said the company had “started to be more deliberate about how we drive home a message about variability.” Liu told the New York Times that ‘some customers will simply take the initial slogan at face value.’ “We have increased the transfer of ink from the tattoo to the skin, leading to…shorter tattoo healing times,” he wrote. ![]() While that may not be a consolation to those who got tattooed in 2021, Liu also said in the statement that chemical engineers working for the company were constantly revising the formulation of their ink to achieve faster fading. “We now expect, based on the most popular tattoo design and placement choices, that 70 percent of all ephemera will be gone in less than two years and some more,” he said. Initially, the company claimed that the tattoos would last between nine and 15 months.Įarlier this month, as the company continued to come under fire, CEO Jeff Liu released a public letter clarifying that their tattoos could last more than a year or 15 months, but assured them that they would eventually fade completely. Small, accessory-style “subtle” designs range in price from $175 to $225 moderately sized “statement” pieces, such as a bicep tattoo, cost $350 to $450.Įxperienced tattoo artist Marissa Boulay said she notices a difference in how the ink performs, but it’s “very minor.Another person uploaded an image of what he claimed was a temporary tattoo on the back of his calf that was applied 15 months earlier. Annie Wermiel/NY Postįor now, the ink is only available in black. Josh Sakhai (from left), Brennal Pierre and Vandan Shah. Ephemeral CEO Jeff Liu (second from left) stands with the studio’s co-founders. “Your body is able to remove the smaller components that break off,” said Sakhai. ![]() As opposed to permanent tattooing, where large pools of clumped-together ink particles resist being broken down by the body’s immune system, Ephemeral’s ink dissolves over time. The team - none of whom are tattoo artists - spent more than six years developing their proprietary ink, testing out more than 50 formulations to find one that faded in an aesthetically pleasing way. Sakhai’s co-founders - Brennal Pierre, 42, Vandan Shah, 33, and even CEO Jeff Liu, 33 - all come from similar backgrounds, having grown up in traditional immigrant households. “It’s unleashed the ability that I have to tell my story, my values, on my own body through this artform,” Sakhai said. Woman gets tattoo remotely from robotic arm in ‘world first’ As a college freshman at NYU, he decided to rebel and get one anyway - but he quickly changed his mind, afraid to commit to a design forever. The 24-year-old grew up Persian-Jewish in Great Neck, LI, and his religion explicitly prohibits getting tattooed. ![]() Liu got his dog tattooed in December, while Sakhai had his sun design done in February. Jeff Liu (left) and Josh Sakhai (right) show off their recently done Ephemeral tattoos. “While there is a time and place for permanence … there are millions of people who, like, wouldn’t engage [with tattooing} because of that,” Ephemeral’s co-founder Josh Sakhai told The Post. The founders say that they’re hoping to attract a slew of first-time clients to the world of tattooing, from the body-modification-curious to people, like themselves, who come from conservative backgrounds. The only difference is the studio’s patented, “made-to-fade” product, which lasts in the skin for somewhere between nine to 15 months. Stick-on, wash-off styles these are not - the artists use real tattoo guns to plunge ink into their customers’ bodies. Welcome to the aptly named Ephemeral Tattoo: an 1,800-square-foot space with five artist stations, opening March 25. Tattoo parlors are a dime a dozen in alternative-friendly Williamsburg, but a new spot stands out for its promise of semi-permanent designs. Have no fear: This tattoo ink is made to disappear. I’m labeled a freak - but I think I’m beautiful with $12K extreme body modifications ‘Tattoos’ for tots sparks uproar: ‘What the f-k is wrong with you’ My family hates my exotic body modifications - but men can’t resist my charm Woman reveals she has a tattoo on her butt of a famous rapper’s name - and it’s spelled wrong
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